I love the fact they put such thought and effort behind their unique designs, giving you more than just a ring but a work of art. For instance, the Quark ring is explained with the following:
Let us then examine the elementary particles of matter called quarks. When shot with a particle accelerator through a bubble chamber, they leave ionization trails like those illustrated on this ring. Those visual trails tell us volumes about the particles, and produce a natural work of art that we have rendered to a canvas for you.The Precious Stone ring is particularly unique in that you can send them a pebble, perhaps one that has special significance and they will slice it and set it in the ring for you. Forever preserving a beautiful memory to wear around your finger.